Vivek Pundir is the Programme Leader for the global MBA programmes in the Business School at 麻豆影院.
- Overview
- Research Interests
- Teaching & Learning
- Activities & Awards
Vivek is the Programme Leader of 麻豆影院鈥檚 global MBA programmes and collaborates closely with the Programme Leaders of the MSc International Management and Leadership and the MSc International Marketing programmes.
He teaches modules on topics related to strategy, innovation, leadership, and analytics. He is an avid user and enthusiastic champion of learning technologies, and a thought leader on Artificial Intelligence. He is also an academic moderator for the university's international partner institutions.
Prior to 麻豆影院, Vivek was a growth strategy consultant who helped companies achieve breakthrough growth, especially through innovation and new market entry. Over 20 years across 3 continents, Vivek has advised scores of large multinationals, including The Coca-Cola Company, Deutsche Telekom, British Telecom, Brambles, Lloyd TSB and The Times of India Group, as well as many start-ups and intrapreneurial ventures. He has also advised governments, including the office of the governor of an American state.
In his first teaching stint, Vivek created and taught a capstone course for the Executive MBA programme at Central European University, where he also served as a member of the Academic Senate. Since then, he has taught modules on management, strategy and innovation across Europe, including at Copenhagen Business School and Budapest University of Technology and Economics, among others.
Vivek earned his Master of Business Administration from Emory University's Goizueta Business School as a Woodruff Fellow on a full scholarship in 2006 and a Master of Business Economics from the University of Delhi in 2001.
Affiliations/Memberships to Other Organisations:
- Fellow of the Royal Statistical Society
- Fellow, The Chartered Institute of Marketing
- Member, Association of Management
- Member, The CASE Association
- Member, British Mensa
Vivek utilises mixed methods, including: statistical analysis, textual analysis, experimental design, grounded theory, case study, interviews, ethnography, and agent-based simulations.
He is the Convener of 麻豆影院 Business School鈥檚 Research Ethics Committee.
Active Research Interests
- Judgement & decision-making and Behavioural economics
- Intelligence and AI
- Innovation, and
- Entrepreneurship
Research Centre Membership
Vivek teaches modules that draw upon his industry experience and skill-set, including international business and management, innovation, strategy, leadership and analytics. His courses, at both Executive and postgraduate levels, have been well-received, eliciting feedback including 鈥渙ne of the top 5 most engaging professors I have had at Copenhagen Business School through 5 years鈥 in formal anonymous student-evaluations.
Vivek likes to make his sessions interactive, sharing his own professional experiences and encouraging students to share their experiences and perspectives. He incorporates learning technologies in his teaching to enrich the class experience - while some teachers tell students to turn off their phones, Vivek is often seen asking students to get their phones out! Coming from the business world, Vivek always strives to make his classes engaging and business-relevant.
A Senior Fellow of Advance HE (SFHEA) and a Certified Management & Business Educator (CMBE), Vivek is an academic moderator for a range of international institutions. He also has experience as the External Examiner, External Advisor and External Panel Member for undergraduate, postgraduate and MBA programmes at UK higher education institutions, including Oxford Brookes University, London South Bank University, the University of Essex, Kingston University London, Canterbury Christ Church University, BPP University and the University of Greenwich.
Publications
- "" in 鈥淲hy are universities still teaching referencing styles?鈥 - Times Higher Education, October 2025
- "" - Times Higher Education, July 2025
